I’ve come across another article from way back in the 1930’s and this one is by Mr. Robert E. Sherwood. This one was published in a publication called America As Americans See It back in 1932 and the title of the article was Hollywood: The Blessed and the Cursed! Over the next couple of weeks or so I’m going to reproduce this article and at the same time learn some more about life during the pioneering days of the Silent Film Era! This is another edition of Friday Facts:
“The Discovery of Hollywood, like most epoch-making discoveries, was accidental. It happened that, in 1912, Jesse L. Lasky, a vaudeville magnate, joined with his brother-in-law, Samuel Goldfisch, a glove salesman, in the formation of a motion picture producing company. Their first offering (and, they assured themselves, probably their last) was to be “The Squaw Man“. They engaged Cecil B. DeMille as director and Dustin Farnum as star, and sent them to Flagstaff, Arizona, to make the picture. Flagstaff was selected because it sounded as though it would provide suitable backgrounds for the enactment of a vigorous Western melodrama, but when DeMille and Farnum arrived there, and took one look at the prospect from the station platform, they stepped back on the train and continued on to the Pacific Coast. A chance acquaintance happened to mention to them a hamlet called Hollywood, a sleepy suburb of Los Angeles, which is itself the largest suburb on Earth, and they made that their objective. They rented a barn on Vine Street, and there produced “The Squaw Man“, the first feature picture to be born beneath the California sun.”
“(I do not know whether there was actually any holly in Hollywood when the first adventurers arrived there, or whether that Christmassy, Dickensian name emerged from the imagination of some pioneer realtor. There is no holly in Hollywood now, nor any green thing that grows by the will of God as opposed to the artifice of man. The water which irrigates the gaudy gardens about the villas of the stars is imported from far distant sources, just as is the supply of talent, ingenuity and sex appeal which animates the cameras.)”
“After “The Squaw Man“, came the first of the immortal Keystone comedies, produced by Mack Sennett, with Ford Sterling, Chester Conklin, Mabel Normand, Fatty Arbuckle, Marie Dressler and eventually, Charlie Chaplin; then Adolph Zukor moved his Famous Players organization to Los Angeles to make “Tess of the Storm Country“, starring little Mary Pickford, and David Wark Griffith arrived with his company of Biograph players to produce the first of the epics, “The Birth of a Nation“. In the year 1915, the second gold rush to California assumed colossal proportions.”
“As vast prosperity came to Hollywood, so did scandal, and with it, fame unbounded. The sensational stories, printed in the less scrupulous newspapers and magazines, of Byzantine orgies in the film colony – stories of immorality on the grand scale – conveyed to the avid public the assurance that life in Hollywood was a veritable bed of orchids to be shared with the most desirable, the most god-like representatives of the opposite sex. As a direct result of this misconception, Hollywood became the goal toward which traveled the hopes and dreams of all the frustrated morons: it was recognized as the fountainhead of romance, wherein the frailest, pimpliest ribbon clerk could be converted into a devastating Don Juan and the sorriest slavey into a voluptuous Cleopatra.”
Well that’s that for this week. I hope you have enjoyed this week’s article and sure I’ll have the second part of it for you next week. It’s amazing though how fate led the film industry to Hollywood, but now you know how it happened and why, and I’m sure you’ll agree that Flagstaff doesn’t exactly have the same ring to it.
Posted by Michael “Charlie” McGee